Analekta approached us a few months ago to create a series of web videos.  The objectives were twofold. Firstly, to use web videos to increase their fan base by making classical music more accessible to a younger audience. And secondly, the videos would be used to promote their artists on a national and international level.

The idea: To create 2 minute videos that capture the essence of each artist’ most recent recordings.

The challenge: To stay nimble and as invisible as possible not to disturb the artists during the recording sessions. The videos are shot, edited and uploaded the same day.

The result: Thousands of online-views and a happy client, the videos can  also be viewed on-board Air Canada flights.

The latest video is Lorraine Desmarais Big Band who will be performing at the Montreal Jazz Festival with Montreal’ gem Oliver Jones as special guest.

It has been a privilege to work with such luminaries as Angèle Dubeau, Kent Nagano, Alain Lefèvre and Matthias Maute. On a personal level, it’s quite therapeutic to be at recording sessions with such great artists.